How do I find products to review that other influencers haven't already covered?
Jun 21, 2026
Pinterest can point you to your next product before anyone else finds it.
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Quick Answer
Pinterest is a good place to start. Think two to three months ahead, not about what’s trending today. Then go to Amazon and search that same word and sort by newest arrivals and best sellers.
A: Once you are done filming all the things in your house, your parents house, and tire of the brand sample game, it can be hard to figure out what to film next.
Pinterest is a good place to start. It works more like a search engine than social media. People go there to find things they actually want to buy or make.
Since you have a business account on Pinterest (right?), open Pinterest Trends. You do not even need a specific word to start. It will show you what’s trending right now with no search required.
Take a look around on the home page. You can change your “interest” in the drop down menu in the right corner. It’s pretty interesting what you will find there.
Once that sparks an idea, type in a specific word using the search magnifying glass on the left. You will be able to see a graph showing how often people have searched that word over the last year or two. A climbing line means more people are searching it now than a few months ago. A flat or dropping line means that word already had its moment.
Think two to three months ahead, not about what’s trending today. It takes time to find a product, film it, and get a video up and noticed. Right now, in the middle of summer, you should be looking at back to school, or even fall. Dorm room ideas are big right now I noticed.
Once you find a word that is climbing and has good search history take a look down further on the page and see what the top pins look like. That should give you some good product ideas. Then go to Amazon and search that same word and sort by newest arrivals and best sellers.
Look for products with only a few influencer videos posted yet and if you have OINK (code Barb for 10% off) or Viral Vue (code Welcome10 for 10% off) do some sleuthing into how many are selling and if you think it is a good opportunity. Check to see if there is a Creator Connections campaign attached to it.
Once something checks off all 3 of these then figure out how you are going to get it for review. Buy it? Request sample? And once you have it get your video up as quickly as possible so you can have a chance of getting into the top carousel spot!
Need a review on how to request brand samples?
Read: Q: Do brands actually send free products to influencers, and how do I get them?
Action:
Open Pinterest Trends and just start looking around, no search term required. Once something catches your eye, search that word on Amazon and look at if the product is something you want to buy or request.
If you want to go deeper into this strategy, the full breakdown is up on The Offsite Playbook.
Struggling with trying to figure out the Amazon Influencer Program? After reading this guide, you'll know what to film next and have a manageable plan for getting to your first 100 videos.
About Barb | Founder of Storefront Launch
Barb was working with brands before “content creator” was a job title.
Back in 2008, she helped develop branded Twitter parties: live, hashtag-based conversations that brought companies and consumers together. She helped turn those conversations into something brands could buy, then spent years pitching campaigns, recruiting paid bloggers, organizing events, and teaching other women how to use social media for business.
She was part of the original wave of “mommy bloggers” (because apparently women building successful online businesses needed a cute little nickname). Her work included brand ambassador roles with Disney, Kraft, Verizon, and GMC.
Today, Barb brings that experience—and a master’s degree in education—to Storefront Launch. She helps women make sense of Amazon Influencer, Walmart Creator, and affiliate marketing, with practical ways to earn from the content they’re already creating. Less hype. More “okay, here’s how you actually do it.” Because, to loosely quote Lin-Manuel Miranda, she was “in the room where it happen(ed).”
