How to Spot a Trend Before It Shows Up on Amazon

Pinterest tools you should be using

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When I’m looking for new products to review, I often turn to Pinterest. It’s an underutilized resource that a lot of Influencers don’t think to look at. Most are focused on using Pinterest to push out their own content. But there is a big opportunity in looking at what the average user is searching for.

One of the reasons Pinterest works so well for this goes back to something I’ve said before: Pinterest isn’t social media, it’s a search engine. People are searching it the same way they’d search Google, to find things they actually want to buy or make. That’s exactly the kind of information you want when you’re trying to spot a product before everyone else does.

When I open Pinterest, I usually scan my home feed first. While it’s not the most reliable, since it’s tailored to me, it gets my mind into the right frame for digging into what’s actually out there. Then I go to Pinterest Trends and really start looking. What is great about Pinterest Trends is that even if you have no category in mind it will tell you what is trending. Small console tables hits #1 today if you are interested.

You can search growing trends, seasonal trends, top monthly trends and top yearly trends. Browsing through those I just realized 2000’s teen bedrooms and dorm room decorations are something I should be looking into. Very valuable information but somewhat limited. Those are big product categories.

You can type a word into the search bar and it shows you a graph. The graph tells you how often people have searched that word over the last year or two. Look at the line. If it’s climbing, more people are searching that word now than a few months ago. If it’s flat or dropping, that word already had its moment, and a lot of people have already found it too.

Right now, as I’m writing this, it’s the middle of June 2026. I need to be looking two to three months ahead, since that’s how much time it takes to acquire the product, film, create pins, post on YouTube and get everything indexed. That points me toward back to school, or even fall. So let’s search “fall decorations” here and look at Pinterest Trends.

Pinterest Trends shows the same seasonal climb every year, starting in early summer (right now!) and peaking by mid September. Great info but it’s limited. It will give you the age and gender distribution for each keyword and show me related trends but it doesn’t show which specific phrases are actually pulling that search volume, the ones that you need for product research.

This is where a tool I use called PinClicks takes things to the next level. Once you search a word, PinClicks shows you a list of related keyword suggestions, with the actual search volume for each one. PinClicks breaks that one term into a list of more specific versions: fall decorations porch pulls over 13,000 searches, fall decorations indoor pulls over 10,000, fall decorations outdoor comes in around 3,200, and fall decorations living room sits at about 1,700. Fall decorations diy showed zero searches in that same list, even though it sounds like a natural fit. Now I know porch and indoor decor are pulling far more interest than, say, fall living room specifically.

This is how this looks on PinClicks

From there, I’d head over to Amazon and look at the best sellers in those categories and check for any Creator Connections campaigns. It might be too early for anything to show up in CC yet for that exact niche. But, I will keep watching it for products that look promising so that I can be one of the first influencers to get a video up for it this season.

PinClicks also lets you look at the pins already ranking for a word, and how long they’ve been posted. If a topic has pins that are a couple of years old and still getting saved regularly, that’s a topic people have stayed interested in over time, not a flash in the pan. If a topic suddenly has a flood of brand new pins and a search number that’s climbing fast, that usually means other people, including other influencers, are already circling it. The earlier you catch a word on its way up, before it’s flooded with new content, the better your odds of finding a product in that space and getting your video up and placed on the top carousel before someone else does. Think the “squishy dumplings” of 2026. Those did quite well for me but will die out quickly.

One thing to remember. A rising word doesn’t mean the product behind it is good. It just means people are searching for it. It doesn’t replace good product research. But it will point you in the right direction of where to look. And as we know, that’s often the hardest part. Even figuring out what product categories to start research in.

TIP: There is real value in stopping to look at the pins that are the most highly searched for your terms. You can see that in either tool. That will give you some great product ideas.

I hope this gives you a different way to think about Pinterest. A place to post your own content and a place to look for what’s already working, both equally. Using Pinterest for product research isn’t something most influencers are doing. That gives you a real advantage at landing on the top carousels.

If you would like me to do a more in-depth tutorial on how to use PinClicks, let me know in the Facebook group. Right now they offer a free 5 day trial if you want to try it out yourself first.