I got approved. Now what is the deal with 3 videos?
Jun 12, 2026
Welcome to the 2nd phase of the approval process
Quick Answer
Getting approved for the program and getting approved for onsite commissions are two different things. Amazon has a real person watch your first 3 submitted videos and decide whether to approve you for onsite commissions. If you see a little blue lock, that means you are not approved for onsite commissions yet.
Already applied and now you’re staring at those first videos?
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A: Getting approved for the program and getting approved for onsite commissions are two different things. After your initial application is approved, if you want to be able to get commissions on shoppable videos, it’s time to audition! Amazon has a real person watch your first 3 submitted videos and decide whether to approve you for onsite commissions.
Go to amazon.com/creatorhub/manage on a computer, or on your phone’s browser with desktop mode turned on. Don’t use the app for this, use the browser.
Once the page loads, look at the very top. If you see a little blue lock, that means you are not approved for onsite commissions yet. No lock there means you’re already approved.
Onsite commissions are money you earn when someone is already on Amazon, just shopping like normal, and they happen to land on a product page where your video is playing. You didn’t send them there. Amazon did. You still get paid for it.
That’s why people want it unlocked. Once you’re approved, every video you post has a chance to earn money from shoppers you never had to link there. They were already looking to buy the product.
You will upload all 3 videos at the same time to your Amazon Creator Hub. Log in to your influencer storefront and the link to create content will be there. You are not approved to do shoppable videos until you get what is famously called the “confetti screen” or the blue lock disappears. Don’t keep uploading videos until you are approved. You will actually hurt your chances of approval.
Here are some tips for filming:
Film in good lighting. Show and demo the product. Speak naturally. Make sure we can hear you.
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Your background is part of your review.
Before you film, look behind you. Clear it. Amazon is looking for a clean, neutral setting — no branded posters, no signs that say “subscribe,” no Amazon logos, no clutter. You are a third-party reviewer. Your background should look like it.
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Know what will get you rejected before you hit record.
No prices. No discounts. No CTAs like “follow me” or “hit subscribe.” No personal information. This includes no house numbers or license plates. Keep your kids out of it. Cover any barcodes with tape. I black them out with a sharpie. Don’t say certain words like safe, eco friendly, or anything that sounds like a medical claim. No defamatory language about the product. Skip supplements, cosmetics, or anything that leads you into talking about personal transformation. Pick something you can hold in your hand and demonstrate clearly.
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Keep it about the product, not about you. Don’t give your life story. Hard truth: no one cares. Don’t start with “Hi, my name is Susie”. Just get into it. A little backstory on why you use or like the product is fine. For example from a recent video I just did - “We have a lot of deer in our area and I needed a solution to keep them out of my garden that my HOA would be OK with...” and then into why this could be the solution they are looking for too. The customer is on the page and watching your video for reassurance this is the right product for them.
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Treat this like an audition. It absolutely is. You only get 3 attempts at this.
Action:
Pick 3 products currently being sold on Amazon that you own and feel comfortable talking to your neighbor about why you like it.
Before you film, look behind you. Clear it.
Test your sound and lighting.
Review this list before every approval video.
Film your first three like someone is watching to decide whether to keep you. Because they are.
Our Facebook group, Storefront Launch, is for AIP creators who want a place to support one another that’s not full of spam or noncompliant information. This group is all about doing things right and helping you build your storefront toward whatever goals you have.
Frequently Asked Questions
What are the 3 videos Amazon asks for after approval?
Amazon has a real person watch your first 3 submitted videos and decide whether to approve you for onsite commissions. You will upload all 3 videos at the same time to your Amazon Creator Hub.
How do I know if I'm approved for onsite commissions?
If you see a little blue lock, that means you are not approved for onsite commissions yet. No lock there means you’re already approved.
What are onsite commissions?
Onsite commissions are money you earn when someone is already on Amazon, just shopping like normal, and they happen to land on a product page where your video is playing. You didn’t send them there. Amazon did. You still get paid for it.
What gets approval videos rejected?
No prices. No discounts. No CTAs like “follow me” or “hit subscribe.” No personal information.
Struggling with trying to figure out the Amazon Influencer Program? After reading this guide, you'll know what to film next and have a manageable plan for getting to your first 100 videos.
About Barb | Founder of Storefront Launch
Barb was working with brands before “content creator” was a job title.
Back in 2008, she helped develop branded Twitter parties: live, hashtag-based conversations that brought companies and consumers together. She helped turn those conversations into something brands could buy, then spent years pitching campaigns, recruiting paid bloggers, organizing events, and teaching other women how to use social media for business.
She was part of the original wave of “mommy bloggers” (because apparently women building successful online businesses needed a cute little nickname). Her work included brand ambassador roles with Disney, Kraft, Verizon, and GMC.
Today, Barb brings that experience—and a master’s degree in education—to Storefront Launch. She helps women make sense of Amazon Influencer, Walmart Creator, and affiliate marketing, with practical ways to earn from the content they’re already creating. Less hype. More “okay, here’s how you actually do it.” Because, to loosely quote Lin-Manuel Miranda, she was “in the room where it happen(ed).”
