Deep Linking
Jul 15, 2026
The Difference Between a Click and a Sale
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Quick Answer
A deep link fixes this. It brings them directly into the Amazon app on their phone and lets them buy right there. It works the same way across countries too, so that Canadian shopper lands on their own Canadian store instead.
If you’re like most AIP creators, you use the link Amazon gives you in SiteStripe for your off-site posting. Unfortunately, it may not work for everyone that clicks it. If a shopper clicks that link, it takes them to their own Amazon account. But if they’re not logged in, they hit a roadblock, and most people are just going to stop and leave. That leaves you without the sale.
Same thing happens with location. If a shopper in Canada happens on your YouTube video, and the link in the description is a US based link, that shopper is going to get sent to the US page, not the Canadian page they’d actually buy from.
A deep link fixes this. It brings them directly into the Amazon app on their phone and lets them buy right there. It works the same way across countries too, so that Canadian shopper lands on their own Canadian store instead.
When you deep link, you solve these problems for people, and you make the buying experience much easier. The less friction you create for a buyer, the easier it is for you to create a sale.
GeniusLink is the tool I use for deep linking. I create the link using a simple button in the browser that converts my SiteStripe link into a deep link. I also use PostTap, which is free, but only for Pinterest, because that’s where it really shines.
GeniusLink has been around a long time, and it’s the easier one to use, in my opinion. I really like the health check. It lets me change the link right there in GeniusLink, so anywhere I’ve posted it, it automatically redirects to the right product. That’s useful when a company changes the ASIN, or a product goes out of stock but is still available from a different seller. And it makes my life easier too, not just the shopper’s. If a link goes dead, I don’t have to rebuild the content, I just fix the link. It’s that simple.
Our Facebook group, Storefront Launch, is for AIP creators who want a place to support one another that’s not full of spam or noncompliant information. This group is all about doing things right and helping you build your storefront toward whatever goals you have.
Tell me in the Facebook group? Do you want me to do a quick video of how to use GeniusLink or PostTap like I did in the last article? Was that helpful?
-Barb
Struggling with trying to figure out the Amazon Influencer Program? After reading this guide, you'll know what to film next and have a manageable plan for getting to your first 100 videos.
About Barb | Founder of Storefront Launch
Barb was working with brands before “content creator” was a job title.
Back in 2008, she helped develop branded Twitter parties: live, hashtag-based conversations that brought companies and consumers together. She helped turn those conversations into something brands could buy, then spent years pitching campaigns, recruiting paid bloggers, organizing events, and teaching other women how to use social media for business.
She was part of the original wave of “mommy bloggers” (because apparently women building successful online businesses needed a cute little nickname). Her work included brand ambassador roles with Disney, Kraft, Verizon, and GMC.
Today, Barb brings that experience—and a master’s degree in education—to Storefront Launch. She helps women make sense of Amazon Influencer, Walmart Creator, and affiliate marketing, with practical ways to earn from the content they’re already creating. Less hype. More “okay, here’s how you actually do it.” Because, to loosely quote Lin-Manuel Miranda, she was “in the room where it happen(ed).”
